Today I read an article about a new Fujitsu laptop on a daily newspaper website. The company released a new Notebook series for female customers in Japan. Nothing special about it, or is there? A member of the German Pirate Party found out about it. In a press release she was complaining about he stereotypical picture of women Fujitsu came up with to advertise for their new product. Silly, isn’t it? But wait! This is not the end of the story.
The Pirate Party member, and candidate for the German Bundestag Anke Domscheit-Berg, is also complaining about the horoscope service, provided by nifty, for you must know that women who read horoscope must be dumb. Of course. And if this was not enough, she also hopes that this product will fail. And here is the funny part of the story. This product isn’t likely to be released in Europe anyway. For one thing there is the cloud service, the SNS application, services provided by Japanese companies. And still someone with too much time, in the heart of Europe, who doesn’t know the least about the target market in Japanese, about Japanese, is making a fuzz about a Japanese product, for Japanese women. How do you like that? I hope you get as good a laugh as I did when I first read about the story.